#GirlsCan

I was really impressed by this Covergirl initiative. The premise of this campaign was to prove that girls are capable of scientific and technological advancements. They further address the importance of inner beauty, self-confidence, and disproving stereotypes (especially those regarding gender). I enjoyed this commercial because it showed powerful young women who discovered talents within themselves--it wasn't just another makeup company teaching girls that they have the potential to be beautiful if they use the right beauty products. Oh my goodness. It made me so happy. Watch it.